Control Point Ownership

Every industry follows accepted but often unrecognized rules of competition. We help our clients identify and challenge those rules, as well as their underlying drivers and assumptions, re-write one or more identified rules in their favor, and profit from it. How?

We leverage our propriety Control Point Ownership TM, a cutting-edge strategic framework built on leading research, including from INSEAD, and years of specialization in innovative growth strategy development.

Control Point Ownership TM ("CPO") consists of nine modules in three phases. The modules can be deployed as stand alones or combined to form a comprehensive framework, and start with these three:

CPO Module 1: Customer Stewardship
Instead of responding to customers' expressed priorities, Customer Stewardship probes beyond the existing customers and their expressed priorities to redefine customers, identify and steward them to their dormant priorities.

CPO Module 2: Competitor Clairvoyance
Instead of static benchmarking and imitable competitive advantages, Competitor Clairvoyance enlarges the competitive sphere and seeks out its current and future strategic control points to capture and leverage.

CPO Module 3: Pre-emptive Renaissance
Instead of confining our clients to existing competencies, many of which may no longer be "core", Pre-emptive Renaissance identifies and challenges their institutional memory so that the organization can preemptively regenerate as the future requires.

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